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Posts Tagged ‘Target’

Last year, Target stopped me from making a huge mistake by labeling which Halloween cards were for boys and which were for girls. This year, though, Target has stated it will move away from gender-based signs for toys and children’s bedding. Because gender differences in Target have been completely obliterated for kids, I worried that adults shopping at Target would have a hard time deciding which Halloween costumes to buy for themselves. What if this year’s “sexy” costumes were gender neutral?! What if there were no “sexy” costumes at all?!

Given these legitimate concerns, you can imagine how relieved I was to see that Target had not failed me after all. Although fans have apparently been concerned for years about the fact that there may not be any female stormtroopers, this confusion was caused by the fact that they wore the same armor as their male counterparts. Target has eliminated the need for confusion by revealing a new stormtrooper uniform that does away with those pesky masks and pants that led people to conclude that they were all men:(Female) StormtrooperGender equality in the Star Wars universe doesn’t stop at the lowly stormtroopers, though. Even the leaders of the Empire have the possibility of being women once we remove all the clothing they’ve been wearing. Darth Vader, for example, might not be a crusty old white man. Maybe Darth Vader is a woman. To find out all we have to do is remove that pesky mask and those damn pants. Ta da! Darth Vader is a sassy woman and she will force choke you (if you’re into that sort of thing)!

(Female) Darth VaderWith stormtroopers and Darth Vader upping the sexiness ante this year, I was disappointed to see that sexiness appears to be reserved for those on the dark side of the force (though I guess it makes sense, since Yoda warned: Fear leads to anger, anger leads to hate, hate leads to sexiness). Those who want to dress as Princess Leia’s are stuck with this full-length gown, even though she unleashed her sexiness all over Jabba the Hutt’s palace in the movies:(Female, apparently) Princess LeiaHow are we supposed to know she has legs under there? Her lack of sexiness is surely the reason that nobody trusted her with a “sold separately” blaster or lightsaber like the women in the other costumes. Target knows that a hand on your hip doesn’t cut it. You need to show some skin if you want to be taken seriously as a sexy badass!

Keep your head up, Leia. Maybe next year you’ll be able to take on sexy stormtroopers and sexy Darth Vaders in your sexy slave girl costume and they’ll give you more than a finger gun to do it. Until then, use the force, I guess.

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Stores in the United States often helpfully designate the items for sale as “for girls” or “for boys.” These designations are particularly helpful when the only difference is the color of the items, since in those cases color-blind people might make a mistake. Gift card sections are typically not much different, though the labels get a little redundant when there are also images of ponies or robots, since even color-blind people can recognize the difference between super-feminine ponies and super-masculine robots. Shopping in Target recently, I noticed a section of Halloween cards that were labeled not only “For Kids,” but “for “for a boy” and “for a girl.” You can see the cards below:

photo 1Since both cards appeared to feature the color orange, which is neither pink nor blue, I wondered about the distinction between the two and got them out to look more closely:

photo 3The card on the left is clearly a poorly-wrapped mummy (if it had been better-wrapped its skin may not have turned orange) while the card on the right is an orange owl (which is apparently possible). Based on its hat, the owl is possibly also a witch (or maybe a pilgrim). So maybe the mummy is for boys because it is a boy and the owl is for girls because it likes to wear pilgrim witch hats? Those don’t seem like strong reasons for gendering these cards, so let’s open them up and see if the inside of the “boys'” card is blue and the inside of the “girls'” card is pink:

photo 2Nope, just more orange. So the lesson Target has taught us this Halloween is that poorly-wrapped mummies are for boys who are “totally awesome” while owls wearing pilgrim witch hats are for girls who are “very special.” It is a good thing that Target labeled them for me because otherwise I may have thought that each was equally suited to both boys and girls, which would have been a huge mistake. Now I know how color-blind people feel (which explains why they get so upset about it).

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