A long time ago in the Milky Way galaxy, Star Wars came out and prominently featured one woman with a lot of lines and… basically no other notable women. In December, Star Wars Episode VII: The Force Awakens came out and prominently featured another woman with a lot of lines and… a few other women. There was a crucial difference between the prominent women in each of these movies, though. While Leia in Star Wars was undoubtedly a main character, the movie was centered on her brother, Luke, to the extent that at one point Leia is rescued by men like another princess would be (repeatedly) starting a few years later. The Force Awakens, however, undoubtedly centers on Rey.
That Rey was a major (if not the major) character was not surprising to anybody who followed the early rumors about the movie, but it might have been surprising to anybody who purchased some of the toys that came out before the movie was released. In response to her absence from a Star Wars Monopoly game, Hasbro claimed that it was intended to “avoid spoilers.” Even J. J. Abrams, the movie’s director, called her absence “preposterous,” noting sarcastically that “It doesn’t quite make sense why she wouldn’t be there. She’s somewhat important in the story.” An updated version of the game will feature Rey, but the situation also prompted some to wonder what toys for other movies would look like with their starring women removed. (Saturday Night Live‘s recent sketch about whites receiving awards in movies about blacks is also reminiscent of this.)
Why is this important? Many have praised Rey for being a feminist hero but not a “female hero,” meaning that she gets to do the same things that a male hero would do. (Not surprisingly, there have also been some complaints.) Rey is obviously important to young girls but I also like Mike Adamick’s argument that Rey is the hero that young boys need. As Adamick states, “She’s a role model for the boys in front of me — and the millions like them — who continue to grow up under a steady drip drip drip of societal sexism that says even fictionalized female heroes are unbelievable, let alone that our real life heroes shouldn’t be paid as much as their male counterparts or be in control of their own bodies.” Rey contradicts these ideas and we need more characters like her.
I should note that although Hasbro doesn’t seem to get this, at least the creators of a few commercials for Disney (the company that now owns the Star Wars franchise) and Toys ‘R Us do:
I guess that companies hear us most loudly when we speak up for women’s representation with our wallets.
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