The top ten most sexist car ads

As a sort of spiritual foll0w-up to my most-viewed post, Jalopnik has posted their ranking of the top ten most sexist car ads. Two of the entries from the previous list made the cut. Also included were things like this:

The ad states:

One of the special delights which ladies find in Cadillac ownership is the pleasure of being a passenger. First of all, there is the sheer physical luxury of riding in a new Cadillac. The car is wondrously spacious and comfortable – and perfectly proportioned for complete freedom of movement. Then there is the enchanting interior beauty…the marvellous convenience of it’s appointments…the great smoothness of ride…and the marvellous quietness of operation. We invite you to visit your local dealer soon…with the man of the house – and spend an hour in the passenger seat of a 1959 Cadillac. We know you will agree that it is the world’s nicest place to sit.

See also: Previous posts about sexism and cars related to Volkswagen’s Beetle, female mechanics, and sexist Kia ads.

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Super Bowl ads? Twitter isn’t buying it

Some people watch the Super Bowl for the football game, some people watch it for the halftime show, and some people watch it for the commercials. This year, hashtags were featured in half of all super bowl ads, encouraging the public to talk about their products on social networks like Twitter. The most interesting hashtag, however, was #notbuyingit, intended to call out sexism in advertising. Missrepresentation.org, which started it all, provides a recap here. According to the site, the worst offenders were GoDaddy.com (no surprise there), Audi (are you brave enough for sexism?), Kia (female spokes-robots!), Budweiser (would you like some beer with your women?), and Calvin Klein (notable for sexualizing a man). Maybe Twitter is useful after all.

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