Watching TV the other night I saw a commercial for Bud Light Platinum* that started with the piano notes from Kanye West’s “Runaway”. You can see the commercial here:
Given that rappers typically name drop more expensive (or, in some cases, their own) brands of alcohol, my first thought was, “why is a high-profile rapper allowing his song to be used in a commercial for a variation of Bud Light?” Then I thought about the lyrics to “Runaway” and realized that this commercial wins the award for the best match of a song and a product in advertising history. The reason is found in the first eight lines of the song:
And I always find, yeah I always find something wrong / You’ve been putting up with my shit just way too long / I’m so gifted at finding what I don’t like the most / So I think it’s time for us to have a toast
Let’s have a toast for the douchebags / Let’s have a toast for the assholes / Let’s have a toast for the scumbags / Every one of them that I know
So here we have blatant recognition that the public has been putting up with Anheuser Busch’s shit just way too long and that the drinkers of something called Bud Light Platinum are likely to be douchebags and assholes. I have no idea who is responsible for this, but that person is a genius (and likely to be fired).
*I’ve never had Bud Light Platinum and I probably never will, so I make these observations while allowing for the slim possibility that Bud Light Platinum is a great beer.
Memoirs of a SLACer 