Sociologists recognize that many things are social constructions. This means that things like gender norms are not based on actual biological differences but on accepted social beliefs – there is no biological reason, for example, that men cannot wear makeup and skirts and women must shave their legs. As is the case with gender norms, social constructions can allow arbitrary ideas to be seen as “normal” representations of the “truth.” This can be harmful, whether by limiting individual expression and opportunity in the case of gender roles or by actually increasing health risks in the case of those who will not vaccinate their children because of now-debunked research. Thanks to the amplifying power of the internet, social construction even affects the way that corporations produce and market our food.
According to a recent article in The Atlantic, Diet Pepsi will no longer contain aspartame not because of scientific research, but because of customer perceptions that it is linked to harmful health outcomes. Similar concerns have been related to the rise of low-carb foods in recent years and, more recently, gluten-free foods. Next up might be protein. I recently saw a commercial extolling the virtues of the protein in yogurt, and the aforementioned Atlantic article states that Coke is introducing a new milk with 50% more protein than regular milk.
With information more easily accessible than ever, it is important to spend a few seconds seeking out the research the posts we see online. Otherwise, we might find ourselves skipping cancer screenings because we eat bananas.
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