At the recent annual meeting of the American Sociological Association in New York, the ASA made a statement that others should “Keep Calm and Fund Sociology,” as our purple conference bags noted. The continued funding of sociological research is certainly important, as successful efforts to deny NSF funding to political science make clear. Nevertheless, maybe the ASA should have used the approach of the British Sociological Association, which produced a video at its own annual meeting (available below) showing all of the ways why it is important to commit sociology. The video shows why sociology is important, which will hopefully lead to continued funding. It also makes me want to join the BSA.