• Home
  • About
  • Contact
  • Good places to start

Memoirs of a SLACer

sociological views on life and the liberal arts

Feeds:
Posts
Comments
« This is your brain on football
An online class about online classes »

Super Bowl ads? Twitter isn’t buying it

February 5, 2013 by John

Some people watch the Super Bowl for the football game, some people watch it for the halftime show, and some people watch it for the commercials. This year, hashtags were featured in half of all super bowl ads, encouraging the public to talk about their products on social networks like Twitter. The most interesting hashtag, however, was #notbuyingit, intended to call out sexism in advertising. Missrepresentation.org, which started it all, provides a recap here. According to the site, the worst offenders were GoDaddy.com (no surprise there), Audi (are you brave enough for sexism?), Kia (female spokes-robots!), Budweiser (would you like some beer with your women?), and Calvin Klein (notable for sexualizing a man). Maybe Twitter is useful after all.

Share this:

  • Facebook
  • Twitter
  • Tumblr
  • More
  • Email
  • Pinterest
  • Reddit

Like this:

Like Loading...

Related

Posted in A Sporting Chance, Arts and Letters, Gender, TV Time | Tagged Audi, Budweiser, Calvin Klein, GoDaddy.com, Hashtags, Kia, Memoirs of a SLACer, Missrepresentation.org, Notbuyingit, Super Bowl, Super Bowl Ads, Twitter |

  • Pages

    • About
    • Contact
    • Good places to start
  • Previous Posts

    February 2013
    M T W T F S S
     123
    45678910
    11121314151617
    18192021222324
    25262728  
    « Jan   Mar »
  • Categories

  • Blogs I Read

    • Conditionally Accepted
    • Crooked Timber
    • Female Science Professor
    • Historiann
    • orgtheory.net
    • scatterplot
    • Small Pond Science
    • Soc'ing Out Loud
    • Sociology in Focus
    • Sociology Source
    • Sociology Toolbox
    • Tenured Radical
    • The Society Pages
    • whatisthewhat
  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

  • Meta

    • Register
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.com
  • Site Meter

    Site Meter

Blog at WordPress.com.

WPThemes.


Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Memoirs of a SLACer
    • Join 117 other followers
    • Already have a WordPress.com account? Log in now.
    • Memoirs of a SLACer
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • View post in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: