Some people watch the Super Bowl for the football game, some people watch it for the halftime show, and some people watch it for the commercials. This year, hashtags were featured in half of all super bowl ads, encouraging the public to talk about their products on social networks like Twitter. The most interesting hashtag, however, was #notbuyingit, intended to call out sexism in advertising. Missrepresentation.org, which started it all, provides a recap here. According to the site, the worst offenders were GoDaddy.com (no surprise there), Audi (are you brave enough for sexism?), Kia (female spokes-robots!), Budweiser (would you like some beer with your women?), and Calvin Klein (notable for sexualizing a man). Maybe Twitter is useful after all.
