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Memoirs of a SLACer

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Toys for rich and poor

December 18, 2012 by John

With Santa’s yearly visit just a week away, toys are on the mind of many children. Sociologists often talk about the gendered nature of toys, and I recently discussed one Swedish company’s efforts to advertise toys in a gender-neutral way, but a recent New York Times article* looks at a divide that we are less likely to focus on: social class.

In the article, Gina Bellafante argues that the types of toys sold at Walmart and Toys R Us differ greatly from those from more upscale stores focused on learning and creativity. In her most quotable paragraph, Bellafante writes:

In the way that we have considered food deserts — those parts of the city in which stores seem to stock primarily the food groups Doritos and Pepsi — we might begin to think, in essence, about toy deserts and the implications of a commercial system in which the least-privileged children are choked off from the recreations most explicitly geared toward creativity and achievement.

She concludes with the counterpoint that puzzles and other upscale toys have not been proven to bolster children’s cognitive abilities, but I think it would be interesting to study whether children in wealthier homes do, in fact, play with different types of toys. I also think it would be interesting to see whether they actively ask for these toys or whether their Christmas lists look like those of their less fortunate counterparts.

*I saw this a while ago via The Society Pages but forgot about it when the grading storm struck again. Thankfully, another post at The Society Pages reminded me about it.

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Posted in Social Economics | Tagged Children's Toys, Gina Bellafante, Memoirs of a SLACer, Social Class, The New York Times, The Society Pages | 3 Comments

3 Responses

  1. on December 15, 2014 at 10:05 am Have yourself a snarky little Christmas | Memoirs of a SLACer

    […] 2012: Toys for rich and poor […]


  2. on December 22, 2015 at 2:51 pm ‘Tis the season | Memoirs of a SLACer

    […] 2012: Toys for rich and poor […]


  3. on December 7, 2016 at 9:01 pm The war on (terrible) Christmas (songs) | Memoirs of a SLACer

    […] 2012: Toys for rich and poor […]



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