I’ve never heard of that

I’ve stated in the past that I don’t mind when people look at my nametag at ASA.  Of course, I may be a little more aware of tag checking than I was when my institutional affiliation was slightly more impressive, but if you are going to create a social situation in which people are required to wear nametags, it is pretty ridiculous to think that nobody is going to look at them.  What I do find offensive is when I introduce myself to somebody and after telling them where I work they say, “I’ve never heard of that.”  I know that sociologists have a reputation for being socially awkward, but what kind of asshole thinks that they have heard of every school in the country?  This year, I have decided that my official response to this statement is going to be, “Now you have.”  I’ll refrain from adding, “Asshole.”