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Memoirs of a SLACer

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Sexism sells

June 30, 2009 by John

There is a long-standing connection between women and cars.  And by “connection” I mean that men seem to like looking at women and cars together, as seen on the covers of many car magazines (incidentally, I’ve never understood this connection and always wished that the models would get out of the way so I could see the cars).  Here are a few of the ways that women can be used to sell cars:

Implying that women, like cars, can be "preowned."

Implying that women, like cars, can be "preowned."

This apparently means that the mechanic needs a new job (like the Maytag repair man).

This apparently means that the mechanic needs a new job (like the Maytag repair man).

Clearly, an ad for toy cars...

Clearly, an ad for toy cars...

What a lucky girl!  First Bob let her stick around even though he bought a new car, then he let her clean it!

What a lucky girl! First Ralph let her stick around even though he bought a new car, then he let her clean it!

Like a spirited woman but better, because it "costs so little to keep happy."

Like a spirited woman but better, because it "costs so little to keep happy."

Via: Jalopnik

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Posted in Popular Press | 4 Comments

4 Responses

  1. on January 31, 2012 at 9:13 pm Popularity contest results « Memoirs of a SLACer

    […] 1. Sexism sells […]


  2. on May 8, 2012 at 9:20 pm Female mechanics in stock photos « Memoirs of a SLACer

    […] the lines of my Sexism sells post from a few years ago, Automotive site Jalopnik recently posted about the difficulties they […]


  3. on May 8, 2012 at 9:20 pm Female mechanics in stock photos « Memoirs of a SLACer

    […] the lines of my Sexism sells post from a few years ago, Automotive site Jalopnik recently posted about the difficulties they […]


  4. on June 4, 2013 at 9:10 pm The top ten most sexist car ads | Memoirs of a SLACer

    […] a sort of spiritual foll0w-up to my most-viewed post, Jalopnik has posted their ranking of the top ten most sexist car ads. Two of the entries from the […]



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