Once in a while, a large corporation does something nice (of course, once in a while, the same corporation goes to court over the likenesses of student athletes). In this case, though, Electronic Arts responded to a young girl’s request to allow the creation of female players in NHL 12. Even if the corporation saw it as a publicity opportunity, it is still a nice example of social action on the part of Lexi Peters:
“I asked my dad, ‘Why aren’t there girls in the NHL video game?’ And he said, ‘I don’t know, write a letter.’ So, I did,” Lexi told the Globe and Mail from her home in Buffalo, N.Y.
She sent a typewritten letter to the executives of one the largest video game makers in the world, asking them to add women players.
She wrote: “It is unfair to women and girl hockey players around the world, many of them who play and enjoy your game. I have created a character of myself, except I have to be represented by a male and that’s not fun.”